course syllabus

Fall 2012 Syllabus -  PDF 

*Syllabus is subject to change

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REQUIRED READING

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“The Art of Immersion - how the digital generation is remaking Hollywood, 

Madison Avenue, and the way we tell stories”

Author FRANK ROSE

Publisher NORTON

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“Little Bets: How Breakthrough Ideas Emerge from Small Discoveries”

Author PETER SIMS  

Publisher SIMON & SCHUSTER

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“Open Design Now - Why Design Cannot Remain Exclusive”

Author BAS VAN ABEL, LUCAS EVERS, ROEL KLAASSEN, PETER TROXLER

Publisher BIS & WAAG SOCIETY 

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“A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage 

Audiences across Multiple Platforms”

Author ANDREA PHILLIPS 

Publisher McGraw-Hill 

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“Casual Game Design: Designing Play for the Gamer in ALL of Us”

Author GREGORY TREFRY

Publisher IGDA

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“Learn Do Share - a look at collaboration, storytelling and social innovation”

Authors   ELE JANSEN & JASMINE IDUN LYMAN 

Publisher REBOOT STORIES

Free download - http://learndoshare.net/#/book/

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“If It Doesn’t Spread, It’s Dead”

HENRY JENKINS, XIAOCHANG LI, ANA DOMB

Online resource can be found here in 8 parts

http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html